About Imperial Shopping Center
Imperial Shopping Center is a 78,858-square-foot, multi-generational neighborhood retail center prominently located at the southwest corner of W. Wadley Avenue and Midkiff Road in northwest Midland, within Loop 250. Situated at one of Midland’s key intersections, the center offers exceptional visibility and exposure, keeping it top-of-mind for both established retailers and new market entrants exploring the city’s most desirable retail corridors.
Originally developed in 1968 by Alvin “Tex” Attaway, Imperial Shopping Center has remained a family-owned and operated venture from its inception. Our shopping center has undergone several renovations over the decades. In 2021, Imperial experienced a major transformation that revitalized the property—ushering in a new era of highly sought-after boutique retailers, service providers, and popular restaurants, all while honoring the legacy of its original vision."
More than 57 years later, Imperial Shopping Center remains a sought-after retail destination for Midland residents, thanks to its exceptional visibility and location at one of the city’s most heavily trafficked intersections. With an average daily traffic (ADT) count of 57,000 vehicles, the center offers outstanding exposure to both local shoppers and pass-through traffic. Imperial sits directly across from a high-performing H-E-B grocery store, which ranks in the top 15% of the company’s 459 locations nationwide—further reinforcing the strength and desirability of this retail corridor.
Imperial Shopping Center benefits from a strong and diverse customer base, supported by a dense nearby residential population, a thriving business community, and a well-established local retail market. Within a 3-mile radius, the area is home to approximately 84,761 residents and 32,000 households. Expanding to a 5-mile radius, the population grows to 136,111 residents and 49,000 households, with an average household income of approximately $111,400.
Drive-time data further reinforces Imperial’s reach, with a population of 101,686 within a 10-minute drive and 137,287 within 15 minutes. In addition, the daytime population includes 69,840 employees within 3 miles and 113,545 within 5 miles—generating consistent foot traffic and sustained retail demand throughout the day.
Approximately 22,000 students are located within a 15-minute drive of Imperial Shopping Center. Within just a 5-minute drive, there are 11,477 students, including those enrolled at Midland College. The college, situated roughly 1.5 miles east of the center, serves 5,118 undergraduate students on its 224-acre campus.
Property Highlights
Iconic Midland shopping center at the signalized Intersection at the corner of W. Wadley & Midkiff Avenue
Midland’s Premiere Boutique-Driven Retail Destination Center
Fully Renovated in 2021
Explosive traffic flow: ADT of 57,000 vehicles daily at W. Wadley and Midkiff
Directly across from the top-performing HEB grocery store (ranks #72 of 459 stores- Top 84% percentile of HEB stores companywide)
Imperial is equipped with video surveillance with cameras throughout the retail complex and 360-degree coverage of each building
Ideal demographics w/ +/-136,111 residents in 5-mile radius & 1-Mile HH Avg. Income of $124,600
Located within 1 mile of Trinity School of Midland, Midland Christian School, Legacy Senior High School, and Fannin Elementary. Approximately 1.5 miles from Midland College, which enrolls 5,100+ undergraduates on its 224-acre campus